FAQs
How will we work together?
A simple 5-step process:
- Comprehensive Business Review: I will analyze your business from the outside in to understand your markets, customers, and internal operations.
- Leadership Collaboration: Collaborate with your leadership team to assess what’s working and identify areas for improvement in both marketing and operations.
- Team and Infrastructure Enhancement: Build or enhance your marketing team and institute business process optimization to increase efficiency and save costs.
- Guidance and Implementation: Provide repeatable processes, guides and the tools required for your team to create, execute, and measure programs and processes that align with your vision, goals, and budget.
- Sustainable Success: Deliver a comprehensive playbook for your team to execute, measure, adapt, and repeat to achieve your desired business outcomes.
How to build a best-in-class marketing and operations team?
The answer varies based on the type of business, stage of business, and the budget. I've worked with marketing and operations teams ranging from three to over three hundred members.
Marketing Team:
I offer tailored marketing advice, helping to build a team that fits your specific needs and budget. This includes defining roles, creating job descriptions, and assisting with hiring and onboarding. Recommendation include which roles can be full-time employees and which can be outsourced. Being open to remote teams can also broaden your talent pool.
Operations Team:
For operations, I focus on identifying key roles that drive business process optimization. I help define these roles, create job descriptions, and guide the hiring process. Like with marketing, some positions are best kept in-house, while others can be outsourced. Cross-functional collaboration and process optimization are essential for operational success.
By aligning marketing and operations, we'll ensure both teams work together seamlessly, increasing efficiency and delivering positive business outcomes.
What results should you expect?
Results will be delivered quickly and increase revenue over time. Executing B2B marketing strategies and instituting business process optimization provides long-term benefits at a fraction of the cost of a full-time employee, including:
Marketing Results:
- Create a strategic and executable marketing plan.
- Develop and track marketing KPIs and OKRs.
- Build and enhance your marketing team and technology stack.
- Identify target markets and define ideal customer profiles.
- Strengthen your brand and increase market awareness.
- Improve conversion rates and reduce cost per lead.
- Increase average revenue per customer.
- Help your team meet or exceed marketing goals.
Operational Results:
- Streamline internal processes for efficiency.
- Develop and implement repeatable processes.
- Foster cross-functional collaboration.
- Integrate technology and automation to support operations.
- Identify cost-saving opportunities.
- Enhance the customer journey through improved operations.
Combining my B2B marketing strategies with business process optimization expertise will enhance your organization's performance and drive sustainable growth for future success.