MB Effective Marketing
MB Effective Marketing
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Strategic Marketing and Business Process Optimization with Unmatched Value and Cost-Effectiveness

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Is your customers' experience...

...fragmented?

 Every touchpoint in your customers' journey matters. Missteps can lead to lost opportunities, affecting both potential and existing customers.


  • Inadequate lead nurturing means valuable opportunities may slip through the cracks.
  • Miscommunication in sales discourages prospective clients.
  • Fragmented execution and unreliable outcomes erode customer trust.


 Don’t let gaps in your customer journey hold you back—create a flawless experience that drives growth and loyalty.

...or flawless?

  A flawless experience means designing every step of the journey with your customer in mind. 


  • Proactive lead nurturing transforms valuable opportunities into tangible results
  • Coordinated execution and consistent outcomes cultivate trust and strengthen relationships.
  • Exceptional customer support turns clients into advocates.


 Designing a journey centered around the customer ensures every interaction feels personal, intentional, and connected. 

"Innovate where you differentiate"

My friend Stephen Shapiro coined this phrase. This allows your business to focus your time and resources where it will have the biggest impact on sustainable growth. 


Align my marketing and operational knowledge with your strategic objectives and together we'll innovate where you differentiate and unlock new revenue opportunities. 

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Generate positive outcomes through proven strategies

Marketing playbooks

  • Understand markets and customers through external review.
  • Evaluate strategies and performance with leadership.
  • Enhance your marketing team and technology infrastructure.
  • Create initiatives that match your company’s vision and budget.
  • Use a playbook for execution, measurement, and adjustment.

Operational frameworks

  • Analyze operational processes to identify gaps.
  • Develop strategic solutions for these gaps.
  • Design consistent, efficient processes.
  • Implement tools to support these processes.
  • Provide training and oversee implementation.

Why it works...

Experience:
With years of experience in marketing and operational leadership, I identify gaps and create strategic solutions to drive efficiency. My approach combines quick wins with sustainable processes to ensure your team’s long-term success.

 

Expertise:

  • B2B marketing strategy and execution
  • Business process optimization
  • From startups to enterprises
  • Advanced tech: Artificial Intelligence, Machine Learning, Augmented Reality
  • Industries: Cable, Media, Telecom, Insurance, SaaS, Logistics, Finance, Payments, and more


Execution:
Together, we turn plans into measurable results through disciplined project management, clear communication, and data-driven adjustments. 

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Personal manifesto



  • Ownership Mindset: Take full responsibility and maintain accountability.
  • Agility and Urgency: Stay flexible, responsive, and deliver with urgency.
  • Effective Communication: Prioritize open communication, active listening, and transparency.
  • Measurement and Optimization: Use data-driven insights to measure and optimize performance.
  • Cross-Functional Collaboration: Work collaboratively across all functions.
  • Simplicity and Authenticity: Strive for straightforward solutions, be genuine, and anticipate needs.
  • Customer-Centric Thinking: Prioritize the customer’s perspective to enhance their experience.

Key ingredients for business growth

Entrepreneurial vision.

  • Action-oriented, productive, decisive, inspirational, and innovative. I will not stop until the desired results are achieved.
  • Agile with an appetite for controlled risk. 
  • Laser focused on your prospect's needs and your company's growth.

Analytical approach.

  • Systematic investigation to learn everything about your customers, products and services, market needs, and competitors.
  • Data collection and dimensions of analysis that lead to positive business outcomes.
  • Market insight to produce compelling growth plans.

Proven success.

  • Enterprise Telecommunications company: Executed a direct mail program that added 8,000 new customers in 8 months.
  • Media startup company: Launched three strategic customer pilots that increased revenue from $1M to $37M in 13 months.
  • Software Development Services company: Narrowed the company's focus to four services in four industries and doubled the revenues in 12 months.

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